Episode 7 - The Big Idea
The Epic Season Pass is the engine of our business, but once upon a time it was just an idea. Over a decade ago we drastically reduced the price of skiing when we introduced the Epic Season Pass. We were risking revenue, for stability for our company and flexibility for our guests.
Today we are sharing the pass story. Why did we launch the pass? What was our strategy? What was the reaction of the industry, our guests and employees? How did we grow and diversify the product? What is our reaction to competition and what’s next?
Left Column: Kirsten Lynch, Pete Brulisauer, Rebecca McDonnell
Middle Column: Chris Jarnot, Erica Thornley
Right Column: Stacey Pool, Ross Serven, Andrew Hagen