POWDER, Providing Opportunity for Women through Diversity, Equality and Respect, is a program of Vail Resorts that aims to foster an inclusive culture that attracts and retains a broad range of exceptional talent and promotes diverse leadership growth opportunities.
CEO Rob Katz announced POWDER in March 2019, on International Women’s Day. The inspiration for this initiative is the Women of Whistler Blackcomb (WOWB) program. In 2015, women leaders from every division across Whistler Blackcomb came together to ask, “How do we do better?” Driven by their passion to find an answer, they led a culture shift within the resort, impacting hiring practices, scheduling, development, advocacy, education and recognition.
Leading our industry means continuous improvement, and POWDER creates a platform of inclusion for all forms of diversity. These conversations are for all of us – men and women – in how we can be better leaders and colleagues by understanding and supporting one another.